Background
BioCision is a rapidly growing, innovative life-sciences tool company based in the San Francisco Bay Area. Their versatile and portable tools address a tremendous unmet need in handling and preserving precious biologic specimens that are susceptible to variable temperature control.
Their versatile ”standardization” tools address an unmet need in handling, preserving and storing valuable biologic specimens that are susceptible to temperature variability.
Opportunity
BioCision came to us to assist them with their short term growth strategy and a pitch deck they could use to raise money. Their innovative products solve challenges faced by basic and clinical researchers everyday. Our background enabled us to immediately understand the value of their products and translate it into a commercial strategy during a critical phase in their development. We provided both a short-term and a longer-term strategic plan to develop the business and return value to its shareholders.
Our Work
We developed a strategic plan and a presentation that was used for investor discussions. We also provided guidance on strategic transactions.
Specifically, we established:
- Corporate goal setting
- Short-term and intermediate planning
- Long-range sales forecast and enterprise valuation
- Product positioning and messaging
- A corporate pitch deck
Based on our work and our relationship, we were invited to join their advisory board.
Result
The pitch deck and positioning enabled them to raise significant funding and the strategic plan enabled year-over-year growth before being acquired in 2016 – which was according to plan.
